The US-based Mountain Riders Alliance has now gone global:
“A new paradigm is emerging in ski area management: one that’s globally-based, rider-centric, environmentally sustainable, sensitive to local needs, and skier-and-snowboarder-owned
“Rising lift ticket costs, negative impacts on ski communities and the environment, and the desire to combat climate change have all led concerned skiers and snowboarders to form a global collaborative group, Mountain Rider’s Alliance (MRA).
“MRA is a movement of snow enthusiasts who are dedicated to changing the ways ski areas are run. MRA’s mission is to create rider-owned-and-operated ski areas that are rider-centric, environmentally sustainable and sensitive to local cultural, social and economic concerns”.
For the full announcement, check here.