This is a great bit of leadership from Aspen Skiing Company. They have recently unrolled a new activist campaign, called Give A Flake, which invites skiers and non-skiers alike to speak out against climate change inaction, with the launch of a variety of online tools that help activists easily contact their elected officials.
Under the banner of ‘Protect Your Passion. Join the Movement’, Aspen says ‘Sometimes caring about an issue isn’t enough. You have to do something. It’s time to turn our concern about climate change — and yours — into action’.