The outdoor recreation community is huge. The outdoor recreation industry is equally large, employing many thousands of people and generating billions of dollars of economic activity each year (the Australian ski industry alone generates more than $1.8 billion a year and employs more than 18,000 people).
Yet the outdoor industry, taken as a whole, remains curiously silent on key issues like park protection, threats to wild areas and climate change. There are a few standouts, like Patagonia, but generally they’re missing in action on the key issues of our time.
Not so in the USA, where the election of the anti environment Trump administration has radically heightened the already active outdoor sector. With the mid term elections happening soon, which will have enormous implications for the balance of power in both houses of federal government (and hence Trump’s ability to implement his negative agenda), the Outdoor Industry Association (OIA) has launched an impressive #VoteTheOutdoors campaign to mobilise people concerned about climate and protecting wild nature.