Colorado-based ski resort Aspen recently launched a new activist campaign, called Give A Flake, which invites skiers and non-skiers alike to speak out against climate change inaction. It has a number of online tools that help people to easily contact their elected officials and pressure them to act on climate change.
Under the banner of ‘Protect Your Passion. Join the Movement’, Aspen says ‘Sometimes caring about an issue isn’t enough. You have to do something. It’s time to turn our concern about climate change — and yours — into action’.
USA residents can use the Give A Flake website to find out where the elected officials in their area stand on climate change. Then, via Twitter, users can tweet at their local leaders with images and statements that Aspen Skiing Co. has already curated.
Now they’ve taken another step, by inserting campaign postcards into outdoor magazines. The idea is that people will then send these to key politicians, urging them to act decisively on climate change issues. As the mid term elections in the USA get closer, more and more people, organisations and businesses are encouraging people to get out and vote (Patagonia have even taken the unusual position of endorsing two candidates).
Continue reading “Aspen resort steps up its activism”